The Wrong Words Can Kill Your Business
To punch through inboxes, and into people’s minds (and wallets) you need to strengthen your writing. Put in the reps, sharpened with coaching, grounded in an unapologetically human mindset
What is Inbox Attack??
Inbox Attack is an email copywriting gym – so many skills business leaders and doers rely on to generate revenue for their organizations fall under the “use it or lose it” category. Highly effective physical fitness regimens contain the same components that mental fitness regimens should contain including social pressure, complementary workouts / cross training, mindset work, diet / nutrition, and a whole lot of reps. Inbox Attack focuses on your core strength – helping you achieve high-impact, instinctual written & verbal communication in business. The market and human culture have made it damn near impossible to catch a stranger’s attention let alone trigger an action from them. However, there are rules to this discipline that, with practice, can transform a normal ‘winging it’ approach, to a consistently effective use of better words, pacing and tone.
Puttin' in the Reps
Coaching to Refinement
Unapologetically Human Mindset
How do you like to train?
TOPIC: Weekly Writing Workout (WWW) – Story Structure
FORMAT: Interactive Screenshare + Call – Max 10 participants
WORKOUT (60-min Live Call):
20 Minutes – Guest coach – Emmy Winning Screenwriter – gives a crash course in story structure and elements tailored to business
20 Minutes – All 10 participants will craft a story-driven mini bio blurb on themselves
20 Minutes – Inbox Attack staff will pick two and conduct a live tear down and rewrite with the help of the guest coach
FOLLOW-UP: Rewrite bio blurb and post in the Exclusive Facebook Group for peer and staff review
TOPIC: LinkedIn Outreach
FORMAT: Interactive Screenshare + Conference Call (one-on-one)
WORKOUT (60-min Live Call):
20 Minutes – Screenshare tour of previously supplied targets from LinkedIn Searches
20 Minutes – Hop in a Google Doc and work together on creating 9 custom connection requests capped at 150 characters
20 Minutes – Inbox Attack coach will rewrite, tighten and strengthen, then give guidance on tools for pushing them en masse
FOLLOW-UP: Push 100 connection requests to the primary target. Will measure efficacy on follow up call and adjust accordingly.
100% Powered by Unapologetic Humans …
nothing pre-canned, nothing pre-recorded, nothing automated, just live human coaching.
Our email & copywriting training has been featured by:
Meet Your Trainers
Founder of Small Biz Triage. Copywriter. Trainer.
Sales Email, LinkedIn and Facebook Ad Expert
MailChimp eCommerce Pro. Screenwriter. Poet.
Why the F#$%?
I hit up an old mentor a few months back. Jeff taught me martial arts all the way through high school. “I want to get back into martial arts. Recommendations?” He replied, “You need a striking discipline (boxing), a ground discipline (aikido) and a weapons art (Silat).” It reminded me of the critical nature of cross-training with any skill you are trying to master. In business, the words we use can make us or break us. For the past decade our team has been sharpening our writing craft and implenting it in the real world across literally thousands of projects ranging from email campaigns to video voiceovers to pitches to sales conversations. When tackling your writing ‘fitness’, you need three things to obtain – and maintain – mastery over your language. Training. Reps. Mindset. Inbox Attack will give you all three.
Start Inbox Attack Group Training
Group Training Includes
Weekly Group Writing "Workouts"
45-Minute Live Call every week. We spend 15-minutes intro'ing a new copywriting tactic, then the group (you included) hopes into a Google Doc to rewrite and email using the new tactic. Limited to 15 people per class to keep the feedback personalized.
1-on-1 Session with one of our Trainers
In your first month, you'll get a 30-minute one-on-one copywriting training session with the trainer of your choice. A perfect opportunity to dig into stuff you can't suss out during the weekly group workouts.
Monthly Guest Coach Cross-Training
We'll be inviting a guest coach once a month to one of our weekly live rewrite sessions to enhance the cross-training aspect of our Inbox Attack program. EXAMPLE: Award-winning screenwriter to dig into story structure.
Access to Exclusive Facebook Group
The closed Facebook Group will be moderated daily and gives you access to our instructors for questions, pinging your fellow students for feedback on snippet of copy your working on, etc...
$49 / month-to-month – Cancel Anytime
* First Session Free *
All payments processed securely (SSL, 256bit encryption) via Stripe. You will be added to our Inbox Attack Weekly Newsletter during the sign-up process. You can opt-out and cancel at anytime without penalty or pain of long, slow digital death. Our email database is hosted by MailChimp in the U.S.