Using WordPress to build a website is a great decision. As many regular readers of this blog should know, there are many advantages to using the old blogging standard. One of those is a relatively new concept called Twitter Remarketing. Its ability to connect your Twitter account to your overall online marketing goals can not be ignored.
The new Twitter Remarketing plugin is all part of Twitter’s larger goal of becoming a profitable company. As every social media giant has shown, helping their advertisers get a better cost per acquisition (CPA) is the surest way to a profit. You, as someone with a WordPress website to promote, can benefit from this.
Twitter Remarketing works by bringing three powerful online tools together:
Are three of the most powerful online companies working together enough to get your attention? Read on if so!
To start, Twitter Remarketing creates a link between a Twitter Ad Campaign and your WordPress website. At the core of it, you’re recording who visits your WordPress website via a Google tag, then using this data in your Twitter Ad Campaigns. How it uses this data is by displaying ads to those who visited your website more frequently during your Twitter Ad Campaign.
The thinking behind this is that instead of showing an ad to everyone who is remotely related to a loose ‘target demographic,’ you can appeal to specific Twitter users who are already interested in your website. The extra push provided by remarketing to these people can drive them back to your website for that second or third look so that they finally click ‘Buy.’
For an even more advanced user, you can use this technique for specific pages within the website, not just the website as a whole. For instance, say you’re having a sale on an item that’s being promoted with a promoted Tweet campaign. If you had set up a remarketing tag on the specific page for the item right from the start you could target those who had already visited that page. This will bring them back and capture those who weren’t quite ready to buy at the higher price point.
To do this, follow the steps exactly as below for each new webpage. The difference will be in Part 1, step 4. You obviously won’t be choosing the pop down menu item for “Create Your First Website Tag,” and you’ll want to give it a new name in Part 1, step 5, and Part 3, step 2.
Keep in mind that this can not be your only Twitter marketing technique. This will be a smaller part of a larger Twitter follower growth campaign. It can’t be your whole plan!
Most of the regular readers of this blog won’t have too many problems following these steps. All you have to do is follow the correct order, there’s no alteration to code or anything complicated. Give it a read through once before starting and you should be fine!
Part 1: Start on your Twitter business account
Part 2: Go to your Google Tag Manager account
All that you need here is your assigned website ID. Create an account if you don’t already have one, it’s a simple process. Take this assigned website ID and paste it into the document with the Twitter Remarketing tag in it. Label them both.
Part 3: Link everything in your WordPress dashboard
If you followed along perfectly you’ll be all done! Now repeat the steps above if you want to do specific pages for future campaigns as I was saying earlier.
You will ultimately have to base this on the needs of your particular marketing campaign. My advice on which Twitter Ad Campaigns you’ll want to consider are:
Each one of these will be sure to give you a more targeted and efficient Twitter Ad Campaign. Your results will vary depending on which you choose, but you’re sure to have a better CPA than if you had never used Twitter Remarketing at all.