So I’ve been doing this small biz marketing thing for nearly three years now. Me and my rotating cast of geeks, artists and heavy lifters have helped 67 small business owners with everything from taping posters to lightpoles to muscling through a nationwide digital PR campaign.
And then something horrifying happened.
I started to believe the bullshit. And my business suffered. And my clients suffered.
Thankfully, I’m fucking stubborn and gritted my way through a long period of cash-flow that was in dire need of an aggressive enema.
With all of the cool shit I’ve learned from
- minimalism in the digital age
- resilience, endurance, outmatched, outgunned … the start of every great story (say anything)
- high unemployment rate, still shitty employees
- my stats / % failed / % success / % awesome / % shitty
Some tenets to act as bumpers:
MINIMALISM BY DISTILLATION
FOCUS BY REMOVING EVERYTHING ELSE ON YOUR PLATE
ENDURE (IN THE RIGHT RACE)
ONE PROBLEM AT A TIME