We often declare that email marketing is the highest converting form of digital marketing. It's no secret that we love using MailChimp to deliver truly interesting email campaigns for our small biz owner clients.
Here's your proof of real small businesses using MailChimp to make real money.
One of our most recent campaigns was for a small business called Turenne Tactical. They had an untouched mailing list of about 900 emails of folks that had bought products from them before.
Our first newsletter for them preformed pretty well for an untouched list. There were plenty of unsubscribes, but that's to be expected. Unsubscribes aside, that campaign netted 300+ opens and 100+ clicks directly through to their featured product of the month. That product sold like hotcakes.
For the next campaign, we specifically linked to high profit margin products and netted 66 clicks. Fewer clicks, but because of the focus on a high profit margin product they made even more money.
Back in July, Ubertronix gave their previous customers a chance to upgrade to their latest model of camera triggers, offering 50% credit towards the new model when they turned in their old one. From their list of only 500 contacts, 302 folks opened the newsletter to find out about the offer, and several redeemed it.
That's an insanely high open rate of 51.8%, for the record.
Our first campaign with them had to be broken up into smaller batches, thanks to their monstrously huge list of untouched customer contacts. Most of these contacts came from their online store and had expressed specific interest in receiving a monthly newsletter, many contacts came from in-store sign ups as well.
We divided the contacts into batches based on when and where the signed up, and cut loose with a very simple newsletter: one blog article, one recipe, and a link to the featured spice used in that recipe.
The result: their biggest sales day since Christmas.
Are you starting to see the common thread here?
Email marketing with MailChimp is the best/least obnoxious way to stay in touch with repeat customers, reminding them you exist and enticing them to repeat business without really having to sell anything. Just pick your focus and don't dilute the message.
To learn more about how you can use MailChimp to give your business a boost, schedule a FREE one-hour training session with us.