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Anatomy of a Perfect Checkout Page

Anatomy of a Perfect Checkout Page

Should it be a one page process, or spread out over a few?Should you have individual discounts included, or should you just list the final price?How big should your progress bar be, if it’s to be included at all?If you’re a small business owner, then you’ll know every...
Combining Twitter and WordPress Remarketing

Combining Twitter and WordPress Remarketing

Using WordPress to build a website is a great decision. As many regular readers of this blog should know, there are many advantages to using the old blogging standard. One of those is a relatively new concept called Twitter Remarketing. Its ability to connect your...
Get Your Citations Straight: Optimizing Off Page SEO

Get Your Citations Straight: Optimizing Off Page SEO

What is off page SEO? Effective SEO strategy involves more than having a website with all the right things. It also requires making efforts elsewhere on the internet. The major search engines are programmed to think that the more other sites link back to your site,...
How Solopreneurs & Small Businesses Can Use Pinterest

How Solopreneurs & Small Businesses Can Use Pinterest

Pinterest is one of those social media platforms that many people struggle with using as a marketing avenue at first. It differs significantly from the more familiar Facebook, and looks nothing like the often used Twitter. I’m going to start by giving you the basic...
How Solopreneurs & Small Businesses Can Use Pinterest

Local SEO for Small Business

Many local business owners often question the validity of online marketing strategies. After all, where is the sense in spending time and resources in marketing your business to strangers online, when you have a solid customer base that recognizes it as an established...