The 10th installment of our “Preach what we Practice” series where we’ll give fellow small business owners a back-stage pass to how we do business. This week we're covering Buffer and HootSuite.
- Seth -
Okay, so in my last post I stressed a the importance of not being a robot when implementing your social media marketing strategy. Today, I'm going to introduce you to a couple robots that will help you behave like a human even when you're off the clock.
Think that sounds like a contradiction? Don't tell your pappy how to court the electorate.
No kidding, if you're taking the "behave like a human" maxim seriously, you're going to find these robots extremely handy. Let's start by taking a look at the extremely user friendly Buffer.
That button alone is pretty slick, but the in browser window that pops up allowing you to compose a post for your connected networks is even slicker:
If your post is too long for Twitter, simply deselect the twitter option, click buffer, and then repeat to compose a truncated post for twitter alone. Buffer will automatically populate your post with the post title and meta description on the website, so make sure you edit those with a bit of your own commentary to humanize/personalize the post.
Try it out at BufferApp.com
While Buffer gets a lot of good things done while I sleep (or lunch, or go camping, or whatever), Hootsuite's ability to display your home feeds from each network all on the same page - in addition to better interactivity with each network - makes HootSuite pretty darn indispensable. Give it a spin at HootSuite.com
So much for the introductions. There's enough to these two tools that I couldn't fit a proper "how to" guide in five blog posts, so the best thing to do is to try 'em out (after a Levar Style Send-off of course).