The main metric I like to look at when evaluating post quality is not how many people saw it exactly, but rather how many times it was shared, either re-tweets, shares, or however Facebook calculates its "virality" metric. We want folks to share our posts for many reasons, not the least of which is that is gets your brand in front of eyeballs that aren't already following us, so I look at what posts are popular to share in the community we already have, and try to do more posts like that.
For example, your recent post was only shared twice, but from those two shares, that post was seen by twice the number of people than actually like our page. What was it that made that one popular? I'm thinking the fact that it is part expert commentary, and part a fun sort of window into your family life.
Bronzer Salon was referred to us by one of our peers from a few years back. A mother and daughter started an airbrush tanning and makeup business in Edmonds in late September and were experiencing meager growth. As always is the case with Small Biz Triage, there was not much budget to work with, and they needed more customers yesterday.
Rich and I threw around a LOT of ideas when we met with Bronzer last week. Ultimately, we realized that they are driven / focused enough to implement some effective marketing strategies with some coaching. So, I'm helping them get their marketing platforms and tools installed and configured (Facebook Page, Twitter, HootSuite, MailChimp, coupon design/printing) and will train them on using them. Rich is going to coach them through a variety of sales techniques to increase the rate of prospects, covering everything from spurring referrals through targeted networking, to overcoming objections on phone and email inquiries.
It's a rare treat to work with such a fantastic pair, who truly care about helping their customers feel beautiful with every visit. We were inspired to take a hard look at our own businesses and make sure
More updates to come ...
- Nate -
Practical Creativity is Kenny Judd, Artist, Father, Husband and dreamer.
Like a modern day Dr. Frankenstein Judd breaths life into his toy friends as an old doorstop become a body, pieces of driftwood become arms, bungee-cord springs take shape and sprout legs, and marbles and washers open up and become eyes.
Like our good friend Gepetto, Judd creates one of a kind toys out of unwanted or forgotten pieces of furniture, nuts, bolts, washers and nicknacks which he rescues from the dusty corners of attics and garages.
Kenny teaches us how art can be produced using a little creativity, a lot of heart, and a bit of marine epoxy.
Take a look at some of the results of our partnership with Kenny:
Contact Nate to learn more about our Etsy marketing packages. [email protected]
The Artist Toolbox takes a "never-before-seen-on-TV" approach to accessing the most prolific innovators in the arts. The idea is simple - make available to the public some of the most influential creative-action and thought leaders, from nearly every genre of creativity.
It packages countless hours of research and time spent with the artists on camera into a 30-minute program which cuts directly to the meat. It's the Artist Toolbox – a revolution in creative all-access programming.
The show is hosted by the seasoned writer / director / instructor John Jacobsen.
Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every digital marketing geek their favorite tool.
HootSuite automates, tracks, measures and executes social network marketing campaigns.
I purchased premium subscriptions of HootSuite for all of my social network marketing clients. At $5.99 / month it's worth every penny.
We are currently using HootSuite to manage the nationwide Facebook / Twitter campaign for The Artist Toolbox. It allows us to quickly identify super-networkers talking about the brand, schedule geo-targeted TV listing updates to different markets, send "tune in now" tweets for red-eye episodes. The most important feature that I regularly use is the "Popular Tweets" function which will allow you to see which status updates / tweets are really working. This informs future campaigns.
Drop me a line at [email protected] if you want some advice on how to implement HootSuite to manage your campaigns.
- Nate -
"The Marketing Guy"
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