Whether promoting a concert, charity benefit or art show, posting your event on on-line calendars is an effective and cheap / free way to get the word out.

This is the list I use for all my local events ... the link will take you straight to the event posting page on nearly all of the sites:

- Nate -

p.s.  These are all FREE

NATIONAL EVENT LISTING SITES

  1. ZVents
    This site is a source database for numerous local / regional newspapers on-line calendars
  2. Yahoo Upcoming
    A quick way to get your event to show up in Google search results ... I've had events pop-up in a Google search within a day of posting on Yahoo Upcoming, whereas regular website postings take a week or so.

 

SEATTLE EVENT LISTING SITES

  1. The Stranger
    The first place most young Seattlites with a penchant for a nightlife look ... fantastic for music listings, however, it's best to have the menu post the event, since the events are subject to approval.
  2. Seattle Weekly
    Simlilar reach as The Stranger, but a better fit for arts events.
  3. Seattle Times
    Good reach, but not as prevalent as the Weekly or The Stranger.  FYI, the Seattle PI events use ZVents as their events source.
  4. Craigslist = >> Events
    Easy to post ... great place to post free events, but not as effective for paid gigs.

 

OTHER EVENT LISTING SITES (SEATTLE)

  1. City of Seattle Calendar
    (for FREE local events)
  2. Seattle Met
    Recently found this site ... haven't tested the impact of it (yet) but it looks promising

A few notes:

Every man has his favorite charcoal, every woman has their favorite lip gloss, every kid their favorite toy, every cop their favorite hand-gun and every digital marketing geek their favorite tool.

HootSuite automates, tracks, measures and executes social network marketing campaigns.

I purchased premium subscriptions of HootSuite for all of my social network marketing clients.  At $5.99 / month it's worth every penny.

We are currently using HootSuite to manage the nationwide Facebook / Twitter campaign for The Artist Toolbox.  It allows us to quickly identify super-networkers talking about the brand, schedule geo-targeted TV listing updates to different markets, send "tune in now" tweets for red-eye episodes.  The most important feature that I regularly use is the "Popular Tweets" function which will allow you to see which status updates / tweets are really working.  This informs future campaigns.

Drop me a line at [email protected] if you want some advice on how to implement HootSuite to manage your campaigns.

- Nate -

"The Marketing Guy"

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