CHALLENGE:

ACT has recently begun re-selling the classroom ModelMaker, but did not have a web platform to showcase the product OR a place for ModelMaker users to collaborate. They also needed a product video to help their re-sellers illustrate the paradigm-shaking potential of this new 3D-Printer.

SOLUTION:

Design and build a Joomla Website based on a pro-level Joomla 1.5 Template (RocketTheme) and integrate the following third-party components:

Forum - Kunena
eCommerce - VirtueMart
User Management - Communuty Builder

Produce a 60-second video targeted to educators.

THE RESULTS:

ModelMaker NATION

Before

One of my first marketing clients from a few years ago ... take a look at the before & after screen caps for site EricFridrich.com.

After

What We Did

• Simplified the menu structure ... the site visitor is now presented with a digestable number of choices
• Switched the color pallete to a warmer color ... the branding is tropical and vibrant, so the turquoise and grey just wasn't cutting it
• Incorporated the "man walking away" icon as an integral, 'in-your-face' part of the design
• Enabled music clip and video clip playing on the homepage, above the fold ... used YouTube's embed for the video, and Bandcamp's killer audio embed
• Moved mailling list from ReverbNation to MailChimp ...saved $10 / month and increased tracking capabilities.

What's Next

• Beefing up the blogging schedule and adding a weekly video blog
• Add a newsletter sign-up c2a (call-to-action) to the front page
• Decrease video thumbnail size, but embed two

I'll share some before / after Google Analytics data in a month or so once the refreshed marketing strategy has a chance to gain some traction.

- Nate -
"The Marketing Guy"

p.s. Drop me a line @ 206-271-6575 or [email protected] to learn more how we can help you improve the health of your small business.