Small Biz Triage - Weekly Recap, Sept 9th - 15th, 2012.

Another busy, busy week.

Highlights

 

Lessons Learned

Fell short on an enrollment goal for TheFilmSchool.  After running through a post-mortem report with the Executive Director, we found some small (but important) flaws in operations AND marketing.   You can drive traffic, and clicks and interactions all day long, but without conversion it means nothing.  In the case of TheFilmSchool, we increased our metrics 25-125% over the past five-weeks but suffered a drop in conversion.  

Why?  

The people we were engaging with were no longer the target market.  The bulls-eye had shifted just enough, and by the time we realized, there wasn't enough time.

Lesson Learned:  Markets Change ... all of the time. Get you marketing as close as you can to your sales efforts so you can "feel" the shift in time to adapt.

 

What's Next?

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Glendale, CA
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